Steps to Selling Your Home

There's one goal - your success!

"Obtaining the highest possible price, in the least amount of time, is undoubtedly every home seller's goal. With the increased number of homes for sale in New Canaan, it's imperative to take every step necessary in assuring your home stands above the competition. So a simple question I ask every homeowner to consider is... what makes your home so special? If you cannot answer this question, then how can you expect a buyer to perceive it's real value?" Colleen Rock

Make a Good First Impression. Generally, an attractive well maintained home will sell faster and for a higher price than a similar less cared-for home. When preparing your home to sell, be critical, both inside and out.

Price Your Home Correctly. Price intelligently to attract serious buyers while leaving yourself room to negotiate. Work together with your agent in determining the best price for your home. Remember, sellers don't establish price, the market does.

Make Sure Your Home is Marketed Effectively. It's tough to sell your home if no one knows it's for sale. Maximum exposure through a well-planned marketing mix of media, direct mail, internet and networking is what gets a home sold! Your home must be actively marketed 24/7 until it's sold.

Prepare for Showings. Each and every showing is an opportunity to sell. Be open-minded and create simplicity and spaciousness, so it's easier for buyers to see themselves living in your home. Once shown, feedback from prospective buyers is vital. Buyers' comments guide us in both staging your home and allowing us to correct any obstacles that could possibly have a negative impact on the sale.

Negotiate the Terms of a Sale. Negotiating lays the foundation for your success. A real estate transaction is multi-faceted with many variables. Disregarding any one key feature can prove costly. We navigate you through the process with expertise that is honed daily, sensitive to your needs, and specific to your goals.

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